Social Media Marketing
TikTok has been recorded as the most used social network in 2024, according to Statista. Now, TikTok has become more than just a fun dancing platform. It is now a powerhouse for marketing! With over a billion users and an incredibly engaged audience, TikTok is a goldmine for brands. But, to truly capitalize on it, you need to know what’s trending. You might get a lot of questions in your mind. How to know the current trend? Which trend to focus on when they are continuously changing? Well, in 2024, the TikTok market is changing, and if you want to stay ahead, we have a list of TikTok trends you should watch. Let’s see the top 10 of the list TikTok trends marketing that’ll shape the way to reach your audience this year.What is a TikTok Trend?So, what exactly is a TikTok trend? To understand it in layman's words, it's any hashtag, sound, challenge, or content style that takes off on the platform. People jump on it, make it their own, and share it. It spreads quickly, and as more users participate, the trend gets bigger. For brands, jumping on the right trend can mean major visibility. TikTok's algorithm promotes trending content, so if you're in the right place at the right time, you could go viral. It’s all about connecting with your audience in fresh, fun ways!Top 10 TikTok Marketing Trends 2024#TikTokmademebuyitWe’ve all seen it! Someone shares a product they bought after discovering it on TikTok, and boom, the product goes viral. That’s the power of #TikTokmademebuyit! This hashtag is perfect for showcasing products and driving sales, especially if your product has a unique twist that resonates with users. Brands that tap into this trend can leverage user-generated content and create a sense of excitement around their products. Gen Z especially loves these authentic, real-life product reviews, and if your product catches their eye, you might just see it blow up!Day in the LifeEveryone loves a peek into someone else’s day. "Day in the Life" videos are super popular on TikTok, where creators share their daily routines, whether they’re students, entrepreneurs, or anyone with an interesting lifestyle. For brands, this is a golden opportunity to show your behind-the-scenes moments. Share what happens at your office, how your team works, or how your products come to life. It’s all about showing the authentic side of your brand and building that personal connection with your audience. The more real, the better!Targeting through AI TikTok AdsAI is changing the game when it comes to ads, not only on TikTok but on all social media platforms. However, if we only talk about TikTok, it has taken targeting to the next level by using AI to analyze user behavior. This means your ads are getting to the right people at the right time. As a result, you'll see better engagement and higher conversion rates. Brands like Pepsi have already experienced the benefits of AI-driven ads, seeing improved ad recall and a boost in purchase intent. If you’re not using AI yet, it’s time to start! You’ll make your ad spend more efficient and your campaigns more successful. If you want to create interactive and fun AI ads for your brand on TikTok, get AdGPT to go viral.Influencer MarketingInfluencers are still ruling TikTok, and in 2024, they’re more powerful than ever. Whether you're partnering with a micro-influencer or a big-name star, influencers have the ability to reach huge audiences and sway opinions. For brands, it’s crucial to pick the right influencers who align with your values. Authenticity is key. Users can spot inauthenticity from a mile away, which ultimately puts your brand into negative limelight. When done right, influencer partnerships can help you build trust with your audience and see a real impact on sales. Influencers aren’t just about promotion; they’re about connection!Personalization Becomes AI’s New SuperpowerPersonalization isn’t new, but AI is taking it to a whole new level in 2024. Imagine creating content that’s tailored to each individual based on their behavior. Whether it’s personalized emails or custom web pages, AI can make your marketing feel way more relevant. For example, if a customer checks out fitness content on your site, AI can then show them products related to health and wellness when they come back. Personalization boosts engagement and conversion rates because it feels like the content was made just for them. It’s time to embrace AI and take personalization to the next level!“You’re So Funny”The “You’re So Funny” trend is all about showing off your sense of humor. Users share funny, awkward, or quirky moments from their past in response to the phrase, “You’re so funny.” For brands, it’s a fun way to be more relatable and show your personality. Share a funny behind-the-scenes moment, an awkward marketing mistake, or just something random that shows you don’t take yourself too seriously. It’s a great way to break down the “corporate” wall and connect with your audience on a human level. After all, who doesn’t love a good laugh?Niche Content CommunitiesTikTok is full of niche communities: think #BookTok, #CleanTok, or #FoodTok. These smaller groups are highly engaged, and brands that tap into them can see massive results. Whether your brand focuses on books, fitness, or anything else, there’s a niche for it. By creating content that speaks directly to these communities, you can foster stronger loyalty and engagement. Plus, niche content often gets higher engagement rates because users feel more connected to content that speaks to their specific interests. In 2024, finding and engaging with niche communities is a must for brands.Collaborative Influencer AdvertisingCollaborative influencer advertising is on the rise. Instead of just running traditional ads, brands are partnering with influencers to create authentic, engaging content. These influencer-led ads tend to perform better than regular ads because they feel more natural and integrated into the TikTok experience. Adidas’ #HomeTeam campaign is a great example of how influencer collaboration can lead to billions of views and a serious boost in sales. In 2024, if you're not collaborating with influencers for your ads, you're missing out on a powerful marketing strategy.Photo DumpThe photo dump trend is all about embracing authenticity. Users share a bunch of random, unpolished photos that capture real moments. For brands, this is the perfect way to show your audience the behind-the-scenes, unfiltered side of your business. Whether it’s a casual team photo, an impromptu product shot, or just something quirky, a photo dump allows your brand to feel more human. People are tired of the over-curated Instagram aesthetic; they want to see real life. So, don’t be afraid to share those messy, authentic moments. It’ll help you connect with your audience on a deeper level.Behind-the-ScenesBehind-the-scenes (BTS) content is a must on TikTok. Users love seeing the process behind a product, ad, or event. For brands, BTS videos offer a chance to show the human side of your business. You can give your audience a peek into your creative process, how your team collaborates, or the effort that goes into making your product. Showing the work behind the scenes builds trust and transparency, which makes your brand more relatable. So, don’t be shy. Share what’s happening behind closed doors and let your audience in on the action!ConclusionTikTok marketing trends in 2024 are all about authenticity, creativity, and using new technology to connect with your audience. Whether you’re jumping on the latest TikTok marketing trends 2024, using AI for TikTok growth marketing, or partnering with influencers for collaborative ads, there are endless ways to engage your audience. If you’re ready to step up your TikTok game, why not explore AI-driven TikTok marketing? At AdGPT, we help brands create ai ads just according to the the latest trends and technologies. Start creating your ads today and watch your TikTok marketing soar!
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March 22nd, 2025