LinkedIn Ads Dashboard for Beginners: A Step-by-Step Guide

Dudi Rali
March 24th, 2025
10 Minutes Read Time
LinkedIn Ads Dashboard for Beginners: A Step-by-Step Guide

What do you think of LinkedIn Ads? Let me first tell you about a claim by WebFX, which states that the revenue of LinkedIn ads is expected to reach $10bn by 2027. Although this is a huge number, the results could be different on an individual level. The first question that comes to mind is: How do LinkedIn ads work? How do you manage your ads?  

The simple answer is to use the LinkedIn Ads Dashboard. Unaware of what a LinkedIn Ads Dashboard is? This blog will help you understand linkedin ads analytics dashboard for your ads.

What is a LinkedIn Ads Dashboard?

One of the best ways to boost your business is through LinkedIn ads. But, creating an ad and measuring its success can be daunting. Get your ads ready with AdGPT, AI LinkedIn ads so your tasks become easier. As far as measuring success is concerned, you can check that through the LinkedIn Ads Dashboard. But what is a LinkedIn Ads Dashboard?

You can say that it is a tool that is made from the combination of various metrics and data from your LinkedIn Ads campaigns. The LinkedIn Ads Dashboard is not a separate, standalone tool; it's part of LinkedIn's Campaign Manager platform. 

It provides details about your campaign performance. The key benefit of using a LinkedIn ads Dashboard is that it helps marketers track the following:

  • Impressions
  • Clicks
  • Click-through Rate (CTR)
  • Conversions
  • Cost per Click (CPC)
  • Return on Investment (ROI)

In early 2025, LinkedIn was measured to have an audience of 250 million users in the US . By using a dashboard, you can make informed decisions about where to allocate resources, which ads to optimize, and which segments to target.

Setting Up Your LinkedIn Ads Dashboard

Step 1: Setting Up Your LinkedIn Ads Account

Before knowing the details about the Dashboard, it's crucial to set up your LinkedIn Ads account first. Once you are aware of the steps involved, it's not going to be as difficult as you think. 

First, create or log into LinkedIn Ads. If you don't already have a LinkedIn Ads account, visit LinkedIn Campaign Manager and sign up. However, if you already have an account, simply log in.

Once logged in, you will have access to the Campaign Manager. This is the place where you can create, manage, and track all your LinkedIn ad campaigns. Once your account is ready and you are familiar with everything, you can start creating your ad campaigns. 

LinkedIn offers various campaign types like: 

  • Sponsored Content
  • Text Ads
  • Dynamic Ads

Each campaign type provides different reporting types, so choosing the one that best fits your goals is essential.

Step 2: Choosing the Right Metrics for Your Dashboard

Now that you've got your LinkedIn Ads account set up, it's time to choose which metrics you'll want to track on your Dashboard. This is where you can create campaigns and LinkedIn ads with AdGPT. 

You have to make sure that you have a clear goal while creating a campaign. If your goal is to drive awareness, you might want to track Impressions and Click-Through Rate (CTR). On the other hand, if you're looking to generate leads, Conversions, and Cost Per Lead (CPL) are the metrics you'll want to focus on. 

The beauty of using a dashboard for LinkedIn Ads is that it allows you to keep track of real-time data with just a glance. 

Step 3: Customizing Your Dashboard Layout

Once you've got your metrics ready, it's time to build your Dashboard. Think of it as your LinkedIn Ads command center. This is where all your data comes together to show you how well your campaigns are performing. 

The Campaign Manager is your central hub, where you can see an overview of your active campaigns, including key performance stats like impressions, clicks, and CTR. 

You can organize your campaigns into Campaign Groups to keep everything neat, especially if you're running multiple campaigns for different goals. Plus, you can use the Ad Preview feature to see how your ad will look on both desktop and mobile devices before it goes

Step 4: Analyzing Campaign Performance

Once your campaigns are up and running, it's time to start keeping an eye on the numbers. The Impressions tell you how many times your ad was shown, but to get a real sense of engagement, you'll want to track your CTR (Click-Through Rate). A high CTR means people are clicking on your ads, which is actually a good sign. 

If you're aiming to convert clicks into action, keep an eye on Conversions. This shows how many people followed through on your desired outcome, like filling out a form. And don't forget about CPC (Cost Per Click) as it helps you understand how much you're spending per interaction with your ad.

Step 5: Optimizing Your Campaigns

Optimization is key to improving your ad performance. One easiest and the traditional way to do this is through A/B Testing. By testing different versions of your ads, whether it's the copy, images, or even targeting, you will see which one performs better. If you notice one ad is performing exceptionally well, consider reallocating your budget to boost it further. 

Another important step is refining your targeting. Who are you posting your ad for? Who is your target audience? 

Moreover, if certain audience segments are engaging more than others, consider focusing on them and exclude the underperforming ones. 

Finally, make sure your ad creatives are always fresh. If a certain headline or image is working well, update your ads to reflect that. You can do that with AI LinkedIn ads like AdGPT.

Step 6: AI LinkedIn Ads for More Effective Campaigns

Want to save time while creating more effective ads? AI LinkedIn Ads can help! Tools like AdGPT use artificial intelligence to generate targeted, high-converting ad copy based on your campaign goals and audience. 

This takes the guesswork out of creating ads but it will make sure that your brand message resonates with your target audience. 

By using AI LinkedIn ads, you can focus more on refining your strategy while the tool handles the creative side, making your ads more efficient and impactful.

Step 7: Tracking ROI and Reporting

Tracking your Return on Investment (ROI) is the ultimate way to measure success. The LinkedIn Ads Dashboard allows you to generate reports that show you how well your ads are performing in terms of conversions, cost, and engagement. In 2023, the median ROI for successful advertising campaigns worldwide was $2.43 for every dollar spent. So if you are uncertain about it, you might want to rethink.

Regularly reviewing these reports helps you see what's working and what's not, so you can adjust your strategy. These reports can also be shared with your team, so everyone stays on the same page about the campaign's progress and overall goals.

Conclusion

The LinkedIn Ads Dashboard is your go-to tool for tracking and managing your ad campaigns. From setting up your account to analyzing performance and optimizing ads, it's all about making data-driven decisions to get the best results. 

If you're looking to take your campaigns to the next level, AI LinkedIn Ads tools like AdGPT can help you create powerful, high-converting ads with ease. 

The key is to keep testing, optimizing, and learning from your data, and before you know it, you'll be running successful LinkedIn Ads that deliver real results.

Question & Answers

A: AI tools like AdGPT analyze data to optimize ad campaigns by identifying successful elements like headlines, images, and calls-to-action. This helps create high-converting ads based on performance insights.

A: LinkedIn uses an EfficientNet-B1-based approach to detect AI-generated profile pictures with a 98% accuracy rate, ensuring minimal false positives while maintaining high detection performance.

A: Effective LinkedIn ads have powerful visuals and concise copy. Retargeting ads are especially successful, offering higher conversion rates and lower costs by targeting users familiar with your brand.

A: LinkedIn Ads support goals such as recruitment, product promotion, lead generation, and boosting company visibility. These ads help businesses expand their reach through targeted marketing strategies.

A: LinkedIn campaigns are used for various marketing objectives like job recruitment, product sales, lead generation, and increasing brand visibility. It offers diverse solutions for businesses to expand their online presence.
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Dudi Rali

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Dudi Rali serves as Head of User Acquisition at AdGPT.com, bringing extensive expertise in performance marketing. With a proven track record in PPC campaign management and SEO strategy implementation, Dudi has consistently delivered measurable growth results across various digital channels. His analytical approach to optimization and deep understanding of search algorithms make him instrumental in expanding AdGPT.com's user base through effective digital acquisition strategies.

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Try AdGPT for free. AdGPT harnesses the power of artificial intelligence to bring your advertising visions to life.

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