
In today’s fast-moving digital world, small and medium-sized businesses (SMBs) are under pressure to deliver outstanding customer service — fast. But with limited staff and resources, keeping up with rising customer expectations isn’t easy.
The good news? You might already have a tool that can help — your AI advertising tools.
While typically used to create and optimize marketing campaigns, AI ad generators also offer something else: insights. These insights can help you understand your customers better and improve how you support them — without needing a full customer service overhaul.
What Makes AI Advertising Tools Useful Beyond Ads?
AI ad generators are built to analyze behavior — clicks, engagement, conversions. That same data can be incredibly useful beyond just marketing. When applied to support workflows, these tools can:
- Reveal what customers care about most
- Highlight pain points that lead to complaints or drop-offs
- Help you tailor service interactions to match customer needs
In other words, smarter ads can lead to smarter support.
3 Common Customer Service Challenges for SMBs
Most growing businesses eventually face these hurdles:
- Scalability: More customers means more questions. Without systems that can grow with you, your support team can quickly get overwhelmed.
- Cost: Hiring and training a full support team isn’t cheap. For many SMBs, it’s just not realistic.
- Customer Loyalty: A single poor experience can push customers to leave. According to American Express, service quality has a direct impact on customer retention.
How AI Advertising Tools Can Support Your Service Strategy
While they aren’t built specifically for customer service, AI advertising tools can still help in three big ways:
Customer Behavior Analysis
AI tools track behavior across campaigns. If users drop off at the same point or bounce from a landing page, it might point to a service issue — not just a marketing one.
Personalized Interactions
Knowing what type of messaging your customers respond to can help your team talk to them in a way that feels familiar and aligned with your brand.
Resource Reallocation
Automating ad creation saves time. That time (and budget) can be used to improve service — whether that’s training your team, setting up basic automation, or extending live support hours.
Real-World Wins: Companies Using AI for Better Service
These companies have blended AI-powered tools into both marketing and support:
eye-oo
- Used Tidio
- 25% increase in sales
- €177K in AI-attributed revenue
- 86% reduction in wait times
- AI resolved 1,825 of 2,233 conversations
Bella Santé
- Also using Tidio:
- $66,000 in sales from AI chats
- 75% of conversations automated
- 450+ leads via pre-chat surveys in six months
Motel Rocks
- Used Zendesk Advanced AI
- 43% of support tickets deflected
- 50% drop in volume
- 9.44% higher customer satisfaction
Camping World
- Built “Arvee” using IBM AI
- 40% increase in engagement
- 33-second faster responses
- 33% increase in agent productivity
Telstra
- Used Microsoft Azure OpenAI
- 20% fewer follow-up calls
- 84% of agents reported better customer interactions
- 90% felt more effective overall
3 Ways SMBs Can Start Using AI-Driven Insights Today
You don’t need a custom-built solution to get started. Try these simple steps:
- Use AI to Review Customer Feedback: Track reviews, social posts, and ad engagement. If your campaigns get clicks but no conversions, your product info might need more clarity.
- Train Your Team with Insight, Not Guesswork: Use ad data to highlight common customer concerns. This lets your support team prepare helpful, accurate responses.
- Let Chatbots Handle the Basics: Automated responses for shipping info, order updates, and FAQs can save time and reduce pressure on your human team.
Don’t Forget the Human Side of AI
AI is powerful, but it can’t replace people. Keep in mind:
- Empathy matters. Only a person can handle emotional or sensitive situations.
- Privacy compliance is a must. Follow GDPR and CCPA
- Bias can happen. Regularly review and test your AI systems to ensure fairness.
Further Reading: Stay Ahead of the Curve
Want to explore AI trends and tools further? Check out these reputable sources:
- HubSpot: https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report
- Supermetrics: https://supermetrics.com/blog/marketing-data-report-2025
- Buffer: https://buffer.com/resources/digital-marketing-tools/
- DesignRush: https://www.designrush.com/agency/digital-marketing/trends/marketing-statistics
- Search Engine Journal: https://www.searchenginejournal.com/
- Marketing Dive: https://www.marketingdive.com/
- Coursera Blog List: https://www.coursera.org/articles/marketing-blogs
Ready to Put Your Ad Insights to Work?
You already use an AI ad generator to optimize campaigns. Why not let those same insights help you improve customer service too? Start here: https://adgpt.com
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